Online Marketing

Today's web site is no longer a luxury for any business. Quite often your web site is your prospect’s critical first impression of you and your company. If that electronic impression isn't good, you've lost a valuable opportunity, where second chances seldom come.

• Professionally designed web sites make it easy for visitors to request an estimate or ask a question.

• Gives any new business a professional image long before they ever see you, your equipment, your work, or your referrals.

• Your website gives prospects an immediate reason to trust you, even before they meet you.

Web site design for lawn care pros

Yes Marketing has been designing and hosting professional web sites for the Green Industry since 1997. Our web sites typically appear in the top 10 on most search engines for geographic / lawn care related searches. That's a critical step. Visitors looking specifically for lawn or landscape help in your area are drawn to your web site.

Besides drawing leads year-round from organic searches, well done web sites also support all of your marketing efforts, from your business card to your full color direct mail piece to your television ads.

Make sure when visitors show up on your electronic front page, the impression they get is good. Don't let them judge your entire company in a negative way because you didn't invest enough time, effort, and money into building a quality web site.

Web sites generate lawn care leads and support your other marketing efforts

In recent years we’ve had clients reporting an average of 30 to 35 leads in the spring from web site searches. One client reported more than 90 web site leads. These leads are reportedly “in addition to” the online visitors directed to their web sites by direct mail campaigns or other sources. In direct mail programs, half of your responses used to come from business reply cards and the other half from call-ins. Recent studies suggest that responses are now split into thirds with 1/3 of them coming through your web site. If you don’t have a quality web site, you are missing opportunities for new sales. With most media, you only have a minute to communicate the benefits of your service and convince a prospect to buy, or at least give you a chance to bid. A well designed, well executed, informative web site allows you to give your prospects all of the information they want, to help make their buying decision.

Online Marketing is another tool you need to have in your lawn care tool box. The main advantage is that it's a 24/7/365 tool with little additional expense once it's up and running. People can read about your company and your products and services at 2 am if they want—just don't expect a web site to make your company a great success by itself.

GALLERY OF WEB SITES