When you're marketing with postcards, your competition doesn't know what your special offer/special price is. Run an ad in the local paper and they'll know for sure and the price cutters will be out there with an even lower price.

Already doing a full-blown marketing campaign? You always generate more leads than sales and those rejects are a gold mine that can be further mined with a simple post card follow-up.

It's easy to track your results. Your card can tell recipients that the card must be used to get the special discount. Or it can ask them to use a special ordering code when requesting a free estimate from your web site.

Postcards are versatile. In a single mailing, you can seek business from prospective customers and solicit repeat business from existing customers. Better yet, a postcard isn't just something to send through the mail. You can use postcards as oversized business cards, hang tags for your products and mini-information sheets.

Your post cards can "brand" you and your business in ways that most marketing materials cannot. If you start and stick to a regular post card mailing program, you and your business will gain quite a reputation, perhaps even a little notoriety. Create a series of post cards to be mailed out, beginning before the season opens, and continuing on through the close of the season.

Testing an offer with postcards is easy. Send your card to a small sample of customers or prospects, and see how many of them respond. If you're satisfied with the results, then roll out a bigger mailing!

Postcards don't waste people's time - they don't have to open an envelope to read your message. Your message and offer is practically guaranteed to be read. Make a compelling offer that will generate leads.

Postcards are inexpensive to print, have a fast turn-around time and can be quickly customized to fit your needs. We can usually have a post card printed, addressed and in the mail within 3 weeks of final art approval. Big businesses can't even decide to change a light bulb in that short of time. Take advantage of your size and react to special opportunities like droughts, floods, and insect infestations by contacting your clients and your list of prospects quickly with a post card.

Always sell benefits! Most people don't care how fancy your equipment is. They do care about their lawns and whether or not their lawns are infiltrated with dandelions. Save the technical bravado for the GIE where you can impress you buddies. Tell your potential customers what you are going to do for them.

You want to tell your prospects of the BENEFITS they will get from your service, not how many bells & whistles you have and not how you provide those benefits. Using post cards allows you to list those benefits in a dramatic way, that can be quickly implemented at an affordable price.