Despite strong government intervention into the telemarketing industry, it still remains a viable marketing tool for the lawn industry. It has however, become extremely more complex and risky if you don't follow the rules.

No longer can you just look up someone's name in a CrissCross directory and give them a call just to tell them about your lawn company or the free lawn estimate you left them on their door. If that person happens to be on the national Do-Not-Call (DNC) list and they report you to the feds, you could be fined up to $11,000! If you happen to call another person on that list, that would be another $11,000! Get the point? And, there are state DNC files that may be different than the Federal DNC file and you must comply with the state as well.

Every list of names to be telemarketed (either outsourced or in-house) must be passed through the DNC filter and to do that, you must register with the federal government and secure a Subscriber Access Number (SAN). Even if another company does the telemarketing for you, you will need a SAN.

Please go to this address for additional info or to set up an SAN:

https://telemarketing.donotcall.gov/Profile/Create.aspx

Yes Marketing's telemarketing programs

Yes Marketing can help walk you through the maize of government regulations concerning the DNC including setting up your own telemarketing department or using our own telemarketing programs designed to generate lawn care leads.

We have years of telemarketing experience and in spite of all the legislation, telemarketing response rates average 2.05 leads per hour this spring at a cost of about $14.00 per lead. Wiith an average closing rate of 16%, that means you're generating additional new sales with a lifetime value of around $1400.00 for a cost of $87.50. That's a marketing cost of just over 5% of total revenue. Telemarketing is still a viable marketing tool for the Green Industry.

Our telemarketing programs can be completely customized to fit your business needs. Cost for telemarketing is $28.50* per hour with a minimum purchase of 100 hours. Telemarketing can be turned on and off as required so that you can run the number of leads you want and not be overwhelmed. Leads are also consolidated to specific areas so your sales staff can be more efficient.

*This price does not include our HOT List which is billed separately. All telemarketing is billed in advance.