Everyone using telemarketing (either in-house or jobbed out) must obtain an SAN (Subscription Account Number). This number is the key to your annual subscription. You must distribute your new SAN to any Telemarketers or Service Providers that work on your behalf if you want them to continue working for you.

Seller – includes any person or business who, in connection with a telemarketing transaction, provides, offers to provide, or arranges for others to provide goods or services to the customer in exchange for consideration. A Seller also may be a Telemarketer, if it is calling on its own behalf. Or a Seller may retain one or more Telemarketers to place calls for it. In either case, you should register as a “Seller”.

Every Seller should subscribe, pay the appropriate fee, and agree to the certification requirements to receive a Subscription Account Number (SAN) with the National Do Not Call Registry. A Seller may direct a Telemarketer to complete the online subscription process for it, but the Seller must have its own subscription and SAN, separate from the Telemarketer’s subscription and SAN.

Managing Your SAN

To help you manage SANs, your new SAN will have the subscription start year appended to the end. For example, 1234-567890-04 is a SAN that starts in 2004.

The National Registry began accepting subscription renewals on September 1, 2004. Once you obtain an SAN, Organizations are notified of their expiration dates when they log on to the system. An organization may renew its subscription no earlier than one month before its subscription expires. Subscriptions are also renewable after they expire. The new 12-month subscription period will run from the first day of the month in which an organization renews. Or, if the organization renews during the month before its expiration, the new 12-month subscription will run from the first day of the next month - starting immediately after the old subscription ends.