Direct mail is our consistent marketing tool for generating quality leads of high-income homeowners. Not only does direct mail put your sales message into targeted homes, the sales generated from our mailers are more likely to remain long-term customers. Direct mail is a more expensivemarketing investment than some other sources like doorhanging or telemarketing. However, it is the best way to target that specific market segment that most likely to buy lawn care services.

Sample direct mail lawn care brochure

There are 2 times a year when direct mail works for lawn care providers: Spring and Fall
Select zip codes and areas where you wish to increase your market share
An availability report is generated with counts by wealth rating for each zip code. These counts are filtered through our exclusive Hot List selection program.
Make your selections from from this report so you'll be creating a mailing to fit your budget. For example: if your budget only allowed you to mail 20,000 pieces, you would make your selections so that about 20,000 names would be included. This might mean you would only select Wealth Ratings (WR) 19 and 18 -- the top 10% most likely to buy. However, you suddenly decide that your budget will allow 50,000 pieces. In that case you would include your original selection of WR 19 and 18 -- the top 10% most likely to buy., but you could also select WR 17, 16, and 15 the next best 15%.
A suggested sales message and brochure is created each year. This is our recommended copy. However, individual that you are, you have the option of changing that copy to whatever you feel is appropriate. We don't suggest doing that, but you can. Our art department will then customize your mailer to fit your needs. This of course includes your logo, address, phone, etc.
One requirement prior to beginning art production is that you secure a Business Reply Mail (BRM) permit from the United States Postal Service (USPS). With this permit you'll also receive a unique Zip + 4 for the BRM. The BRM is the postage paid post card that is attached to the mailer that prospects can use to contact you for an estimate. Most people will contact you by phone or the internet instead of sending the card, but studies have shown that not having the BRM also reduces response rate across the board. Our belief is that the BRM shows to prospects that you are a serious professional and are more likely to give quality and dependable service. Without the BRM, this factor is missing and therefore can causeas much as a 40% reduction in the response rate.
Once the copy and BRM artwork is in place, you'll receive an Adobe PDF proof document of your mailer. When you receive this you'll have the opportunity to make changes / corrections.
Upon approval of the final art, your self-mailer will go on press along with 100-200 other lawn care companies from across the US and Canada. You don't have to worry about a competitor's mailer showing up in the same mail box as your mailer. We only accept one client per one geographic area. In some large metropolitan areas we may create a 2nd self mailer that is completely different in text and graphics but will be the same size.
After printing and binding is complete, the self-mailers are sent to the mailing house where the names and addresses are applied. It is then handed over to the USPS for distribution and when the quantity warrants it is shipped directly to your local Bulk Mail Center (CBMC). This may take anywhere from 10 -21 days (average is about 10 days from acceptance).
Click Here for Current Direct Mail Schedule