Lawn Care Yellow Pages Advertising

Confused by Yellow Pages representatives telling you how much you "have to" spend to stay competitive?

Don't listen. They're selling space and they don't know the lawn care business.

In side-by-side tests on the effects of Yellow Pages advertising that included ad size, a full page ad did not pull any more than a 1/4 page ad. A 1/4 page ad didn't pull that much more than a 1/8 page ad which didn't pull that much more than a bold listing.

For the most part, your prospects are looking to find a lawn service in the spring – not year round and even then they don't usually look it up in the book. They may consult with neighbors, family, and friends. They may respond to an ad or look on the internet. But the Yellow Book is no longer their primary resource for finding a service they may need. It just doesn't make sense to pay hundreds of dollars every month for something that doesn't work every month and the month that it might work, it doesn't pull.

The Yellow Book is not a good marketing investment for lawn care service providers.

If you offer interior pest control, that's a different story and requires a larger ad, but for lawn care, don't waste your money on a quarter page or larger ad. In fact, a bold line of type or at most a double quarter column ad is all the yellow pages advertising you need.