Lawn Care Referrals
When you say good things about yourself to a lawn care prospect it's
called bragging. When someone else says it about you, it's proof!
Referrals are gold nuggets that you don't have to pay for and often come
from unexpected sources. Reward those that send these nuggets your way.
Give them a small gift, free dinner, something unexpected and not advertised.
To get a new lawn care client you can spend upwards of $200 in advertising
to acquire a new customer. Don't you think when someone gives you a good
referral
that they should receive something in return, even if you don't advertise
your referral program (better if you don't) and you're not obligated
to
do anything other than say thank-you?
The right answer is yes and it shouldn't be so many dollars off an application,
it should be something with no strings and no obligations-- just a good
thought and good deed that the receiver doesn't have to pay taxes, tips,
or any other fees to receive.
Referrals vs Testimonials
The difference is that a testimonial you have to ask for where a referral
is often just given because you earned it. Take you top 10 customers and
call them. Tell them what you need (specifics). Perhaps treat them to
lunch or a breakfast in exchange for their kind words.
Testimonials are power and proof you are what you say you are.
Read some Testimonials about Yes Marketing Details...
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