Our clients don't need us. Our clients only need two things: first they need people (consumers) to have positive opinions about their lawn care services and their company. Second, they need people to use their lawn services. That's what they need. How they achieve those needs is what we do.

Most lawn care companies would never hire an advertising agency. Why? Because they don't trust them to know their business and what they need? We've been in the lawn care marketing business for years. We know what works and what doesn't.

One way of fulfilling your company's needs is using direct mail specifically created to generate lawn care leads. Anyone can put a stamp on a post card and send it off, but does that really work? How do you know?

The way direct mail works is through testing. Extensive testing. That means tracking results for every part of a mailer. Does this lawn care headline work better than that headline? Does it work better in bold yellow type or soft blue type? Does the copy talk about the company and all the services it offers? Or, does the copy talk about how the reader will benefit from using the lawn care company's services? Does a fold out self mailer work better than a post card? Does a letter work better than the self mailer?

These are questions that must be tested and re-tested. We have done that testing and know what works. You can trust Yes Marketing to give you the lawn care marketing product and the list of lawn care prospects that will respond to our mailers without wasting your time and money on an endless series of expensive tests.