Unlike many other industries, your prospects and customers are part of a fairly specific demographic group. Almost everybody buys soft drinks or fast food. Not everybody buys lawn or landscape services.

Your prospects and customers are generally homeowners with discretionary income and higher educations. They are most likely suburban families whose home values are higher than average. In order to reach these prospects without wasting advertising dollars, your options are limited. Direct mail is the most effective way to target your marketing efforts to only those prospects who may be interested in buying your service.

To target direct mail effectively takes years of research, testing and experience. Anyone can put a stamp on a post card and put it in the mail, but does that really work? How do you know?

The best way to get the best return on direct mail is through testing - extensive testing. That means tracking results for every part of a mailing campaign. Does this lawn care headline work better than that headline? Does it work better in bold yellow type or soft blue type? Does “feature” copy about your company and all the services you offer work better than “benefit” copy about what the prospect will gain from using your company's services? Does a fold out self mailer work better than a post card? Does a letter work better than the self mailer? Does a new mover list work better than a list targeted to high home values? Is it better to mail in February, March or April?

These are questions that must be tested and re-tested. We have done that testing and know what works. You can trust Yes Marketing to provide you with marketing products that have been proven to generate cost-effective sales. That doesn’t mean they are guaranteed to work today in your market. Markets change and so do buying behaviors. That’s why we keep retesting. You only have one, maybe two times a year to make your marketing efforts work. You don’t have time to develop the necessary tests on your own. You can’t afford to guess and be wrong. It only makes sense to take advantage of the years of experience that Yes Marketing can provide. Read more about Yes Marketing's Direct Mail Programs