Fall Lawn Care Direct Mailer

We have always suggested that our lawn care clients use a substantial price discount to entice prospective lawn care buyers to try your service. This year we are suggesting a price discount of $20.00 off their first lawn application.

We are also slanting the copy to enforce the fact that you are "the local lawn care company" and not part of some conglomerate corporate structure (big business today also has a negative connotation).. We are also implying that your company IS the established local company that knows all there is to know about local conditions. Here are a couple excerpts:

"Families in your neighborhood trust and depend on the <YourCompanyName> as the one lawn care company providing the best in professional lawn care service, and we guarantee our work."

As always, you may customize any of the black copy to fit your circumstances. We are completely open to suggestions that you feel might be effective. We will be testing this brochure/offer with a focus group in the next few weeks.

PRICE: The anticipated price of the Fall Campaign is $0.39 each which includes everything (design, plate changes, printing, list, lettershop labeling and sorting, postage). It does not include freight charges to the lettershop, and from the lettershop to the closest USP Bulk Mail Center. If you are mailing over 20,000 pieces, this shipping cost will actually save you more than enough in reduced postage costs to pay those additional shipping charges. Normally, freight charges are no more than $150.

Click on the image below to see a full size PDF version (requires the latest version of Adobe Acrobat, which may be downloaded on the link below).

Size: 5.5" x 17.875"

Customization: All black type is completely customized to fit your needs.

Requires a Business Reply Permit.

CLICK HERE TO SUBMIT YOUR PRE-ORDER INFORMATION

Production Notes:

Timing is critical in the lawn care fall mailing. Fall mailers for both northern and southern lawn markets should be mailed no later than early September.

Mailing after the first week after Labor Day, response rates drop off substantially. We therefore cannot hold up the production run for any market that is not submitting materials on a timely basis.