Don Nichols, CEO of Yes, Marketing, inc. was the former VP of Marketing for Barefoot Grass Lawn Service until the spring of 1997 when TruGreen ChemLawn acquired Barefoot.

At Yes, marketing, inc. Mr. Nichols oversees all aspects of market research and develops creative strategies used to promote the company's expanding client base. He is a graduate of The Ohio State University with postgraduate work in business and marketing. He has served on the board of the Mid-Ohio Direct Marketing Association and was its president in 1993. Don Nichols, CEO of Yes Marketing Inc.

During his 18 year tenure at Barefoot Grass Lawn Service, he helped increase revenue from $2 million in 1980 to over $125 million in 1997.

He also developed an internal telemarketing division for the company that completed over 500,000 hours of telemarketing in 1996. He also created a computer selection model based on statistical regression analysis of all variables available and helped build and maintain a database of over 20 million names and addresses.

Mr. Nichols is also a board member for The Legacy for Children Foundation and a member of the National Direct Marketing Association. He has been a guest speaker at many Direct Marketing conferences across the country including several years as guest lecturer at the Green Industry Expo. He has also served as an instructor at The Ohio State University and at Columbus State College.

Don Nichols, CEO

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