Lawn Care Marketing programs since 1997
That was the year Yes Marketing was formed, when ServiceMaster
purchased Barefoot Grass. Our president and CEO, Don
Nichols, was VP of Marketing for Barefoot Grass with over 120 franchises
and company owned branches. The opportunity to continue serving the marketing
needs of lawn care companies throughout the country was too great to pass
up.
Mr. Nichols helped build the Barefoot Grass corporation
into one of the leading lawn care providers in the world. While helping
to build the Barefoot brand, Mr. Nichols also developed a winning strategy
for direct mail and telemarketing programs. He tested almost every conceivable
way to generate leads and sales, some good, some were outstanding, and
a few were real stinkers. Through years and years of testing minute variables,
Mr. Nichols developed a winning package that Yes Marketing continues using
today.
When Barefoot Grass was sold, Mr. Nichols decided not
to be absorbed into the ServiceMaster corporation. Instead, as was his
dream for many years, he opened his own marketing company devoted to sharing
lawn care marketing tools and techniques for the thousands of independently
owned companies and franchisees across North America.
Today, Yes Marketing serves a multitude of lawn care
companies. The core of that service is direct mail—the
proven winner in generating quality leads and sales. Many lawn care companies
rely on Mr. Nichols' expertise in providing quality direct mail materials
that WORK! He has already done years of expensive testing and re-testing
and has arrived at a winning formula for direct mail marketing. No other
company matches the research that Yes Marketing conducted and continues
to conduct in analyzing lawn care buyers.
Yes Marketing has proven, direct response marketing tools
to help you grow your business
We use two proven direct mail periods that work: our
Spring and Fall campaigns.
Each of these programs use unique strategies for building sales. And,
to keep costs at a minimum, each campaign is designed to use the winning
formula: strength in numbers. Because we produce self-mailers for non-competing
companies across the country, we can purchase paper by the railroad car
to get the lowest cost possible. We gang print beautiful 4-color self-mailer
brochures and 4- and 2-color postcards so we get the minimum cost/thousand
and then pass those savings onto our clients.
When you become a Yes Marketing client, you'll receive
an individualized marketing strategy complete with mailing dates
that we know from experience work for your particular geographic area.
You get customized copy for your mailer that fits the services you offer
your clients. You also get our individualized attention to help you through
those nerve wrenching times between signing off on your copy and when
the mail actually goes into the system.
Direct Marketing Sales Tools
If you're not ready for direct
mail and yet still want to make your business grow, then door
hanging is great alternative. We offer several creative door hanging
pieces designed to generate sales. We also carry a line of sales oriented
post cards to help supplement your marketing programs.
What others are saying about
Yes Marketing
Contact us today for more
information about how we can help make your lawn care company grow.
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