Who we are...
Yes Marketing creates and produces marketing tools for the Green Industry and in particular,
the lawn care industry. Our goal is to provide this industry with independent expertise on ways to
generate more leads, especially in tight economic times, from the residential consumer.
Yes Marketing provides quality printed marketing materials, internet marketing options, and television
advertising products specifically for the small to medium businesses in America.
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Direct Mail:
Large, full color brochures that have been proven lead generators. Our Spring mailing campaign
combines the economy of scale with the personal service you expect. Our complete spring mailing
includes not only the artwork, printing, and mailing, but also the critical list selection process.
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Post Cards:
A relatively inexpensive option that allows our clients to contact prospects and existing customers
on their schedule. We can also develop a complete mailing campaign just using postcards that
are 100% customized to fit your business needs.
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Doorhangers:
Get your professional message directly to those areas that you feel offer the highest potential,
without making that big investment in postage costs.
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Web Sites: Every home service
business should have a web site that tells your complete story. Yes Marketing offers a complete
web site package that includes submitting the site to the major search engines, online forms,
and dynamic graphics that will create a positive image when prospects check you out online! Complete
turn-key sites for just $499 and $99 a year hosting.
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Television
Commercials: Television advertising can be right for you if your customer base can support
the costs. TV advertising can be expensive, and the up front costs can easily swamp a small
business, but for those companies with a client base over 3,500, you might want to consider
adding television to your market mix.
Generate More Sales with Summer Specials
By the summer months, most people buying lawn care service have already made that
decision. However, for those that haven't signed up, they can be approached for special services
best applied during the summer. Grub Proofing is a prime example.
As with most marketing programs, the primary motivator is the offer. Give your
prospects a reason to act now, and that usually involves giving some type of discount on the
service. When the Grub Proofing Special is aimed at non-customers, you have to be sure that
the offer is not a loss-leader. In other words, make a profit, without expecting to make it up
in additional sales.
Post cards are one way of marketing to prospects. Use your "cancel" or "reject"
files for names, or purchase a new homeowners list locally.
You can also door hang the post cards in plastic bags on neighbors of current customers.
As with all of our post card and doorhanger products, each can be completely customized to fit
your needs. Samples are only suggestions.
For more information about post cards click here >>
Can you INVEST 2 MINUTES to improve your lawn market share?
We've developed an overview guide to show how to best utilize
your cash expenditures for the best return possible which is especially
important when just starting out in a new marketing program. We call this
our Ladder of Success. Here you'll find an
overview guide for your business and how best to market that lawn care
business to help improve your chances of success.
While direct mail is the proven winner in acquiring new
leads and additional sales, it does require a substantial investment to
do properly. It doesn't make sense to go through all the lengthy preparation
time and expense involved in setting up a direct mail campaign to mail
2000 full color pieces to a targeted population demographic.
Direct mail campaigns are best suited to 25000 and up. Reward
vs expense is more in proportion. There are other market tools that can
be used effectively however. This is where our
Ladder of Success comes in. See how you can stay within budget and
still build your business starting now.
Special Sales Training Video Package
Presented in an easy to understand video format, this training program is designed specifically for the lawn and landscape industry by one of the industry's most successful trainers: Bill Hoopes.
Bill Hoopes has been training lawn care technicians for over 25 years in how to
best sell and close lawn care leads for both Barefoot Grass and Scotts Lawn Service. The principles,
techniques and tips he presents in this training course are based on years of testing and in-the-field
validation.
Learn more...
 Now
it doesn't cost a fortune to put your business online. For just $499 and $99 a year hosting,
you can have a professionally designed web site, complete with online forms that make it easy
for visitors to request a free estimate or ask a question. A quality web site gives a new business
a professional image that is important for homeowners looking for someone they can trust.
 Door
hanging
and sales oriented post cards are 2 ways to inexpensively market your lawn care business.
These product lines are completely customized four-color printed pieces in quantities as low
as 500 pieces for post cards and 1000
pieces for door hangers.More
Printed Lawn Care Products...
Door
Hanging --
build a consistent sales message using our full color products designed to generate more leads
for your business including lawn care, mowing, pest controls, tree & shrub, and aeration services
and more.
Here are some other direct response marketing tools that can help generate more leads and improve
sales:
Lawn Care Direct Mail -- generating
quality leads of high-income homeowners using the USPS and a customized
4 color proven direct mail brochure that includes a Business Reply Postcard prospects
can return to you for a free estimate. Use our standard direct mail
brochure or completely customize it to fit your business needs.
Lawn Care Telemarketing -- is good lead generator
and a good way to build your business quickly and efficiently. Guidelines
for conformance to the National Do Not Call Registry and state Do Not
Call regulations.
Lawn Care Web Site Advertising and Promotion --
24/7 electronic sales person. Each web site is custom designed for
your
business using our extensive library of graphics and lawn care articles
written to be educational and sales oriented. Homeowners looking for
answers
to their lawn problems will find those answers on your site.
Lawn Care Television Advertising -- reach
1000s of consumers in designated market areas with our high quality,
high production value television commercials that can be completely
customized to fit your business. These
commercials
will definitely stand-out in your home area market.
Trade Shows -- grow your business by expanding
your territory using Home and Garden Shows. Read how to better manage
a show, generate better leads, more likely to buy your
services.
Yes Marketing can help your lawn care business. If you're in the green industry, contact us or call
today for more marketing information and how your service business can
benefit from direct mail marketing, web site marketing, telemarketing,
and television advertising.
Lawn Care telemarketing has changed— do you know the rules and
are you at risk if you do in-house telemarketing?
Government regulations are now in place that if not
complied with, can cost you as much as $10,000 for each violation. This
means that if you telephone a prospect that has their name on the national
Do Not Call list, the federal government
can fine you even if this is your first offense. Most states also have their own regulations
regarding telemarketing. You must comply with these IN ADDITION TO FEDERAL LEGISLATION.
Yes Marketing does telemarketing that works and
is in compliance with federal and local laws. Details
about out telemarketing program.
 
Cancels: Why people leave their lawn care service
We paid groups of homeowners that had used or currently
had professional lawn care services in the past five years to sit down
in a comfortable environment to answer specific questions. Cancellation rates and why they leave...
Lawn Care Referrals
When you say good things about yourself
to a prospect it's called bragging. When someone else says it about
you,
it's proof! Lawn Care Industry Referrals...
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response marketing
tools that work! You can count on YES! Get top quality marketing programs that work for a price
you can actually afford. 